The Myth Of The Stay-At-Home Republicans
There’s a hypothesis circulating among Republicans that Mitt Romney lost in 2012 because a large number of previously reliable conservatives who turned out in past elections stayed home. Here’s the problem: It’s not accurate.
First, let’s look at voter turnout. It dropped to 129.2 million in 2012 from 131.5 million in 2008, according to David Leip’s Atlas of U.S. Elections. But the drop-off was not among conservatives.
Super-PAC Strategies For 2016 Success
By using Twitter to announce his entry into the 2016 Republican presidential race, Sen. Ted Cruz signaled just how pervasive social media will be this election. Two other trends are worth watching. There will be a greater reliance on data and technology in organizing, communicating and measuring the effectiveness of campaign activity—and every presidential candidate will have a Super PAC.
The $2,700 a person contribution limit to a candidate’s campaign for the primary season means donors who are able will donate larger amounts to the Super PAC supporting their favorite candidate.